Spotting Fakes — Protect Yourself

Modern "super fakes" can fool even experienced collectors.

🚩 RED FLAGS

• Price too good to be true
• Misspellings or uneven dial text
• Rough finishing
• Wrong weight (counterfeits are lighter)
• Ticking second hand on a mechanical watch
• Seller refuses dealer verification

🔍 AUTHENTICATION LEVELS

• Level 1 — Visual: Weight, finishing, dial printing
• Level 2 — Loupe: Movement finishing, engravings, AR coating
• Level 3 — Movement: Open caseback, verify caliber
• Level 4 — Professional: Send to brand or third-party service

🛡 SAFE BUYING CHANNELS

• Authorized Dealers: 100% authentic, full warranty
• Chrono24: "Trusted Checkout" with escrow
• Watchfinder: Owned by Richemont
• Crown & Caliber: Each watch certified